Patricia Seybold: Author - "Outside Innovation"

I'm here with Patricia Seybold to talk about her book, Outside Innovation. Patty wrote this book as a sort of call to arms for CEOs and CXOs about the next wave of innovation that's happening in the marketplace, an innovation that maybe happening with -- or without -- their input!

Let me give you a hint here: We're talking about innovations that can come directly from your consumers, your prosumers and dedicated supporters for your products and services.  Innovation that will give you a highly competitive edge, bringing you what she refers to as "organic growth."

Join the parade, folks, before it passes you by, and let Patricia Seybold lend her years of experience and knowledge to help you! Let's move now to our conversation with the author of Outside Innovation.

NOTE: This podcast is reused, with permission from BMC Software, from the www.EnterpriseLeadership.org show that I host each week.  As I mention in the podcast introduction, I'm going to be interviewing more people that have insightful contributions emerging from the application of social media-based systems, environments and ecosystems onto the more traditional business-oriented websites. 
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